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Bachelor of Science (BS) in Sport Management

sports management degree.

Build leadership skills for success on and off the field.

Skilled professionals are needed to handle every aspect in the giant world of sports, from the management of players, teams, facilities and events to the marketing and advertising of tickets, games, products, and experiences.  

Sport Management students graduate prepared for careers in every segment of the billion-dollar global sports industry, including professional leagues and organizations, governing bodies, K-12 and higher education, community recreation, non-profits, media companies, as well as non-sport entities that partner with various sport sectors.

Career positions can include marketing managers, athletic directors, business operations managers, development officers, event managers, and sales roles. A minor in Business Administration can further strengthen career potential.

Program Highlights

  • Highly skilled faculty with real-world experience
  • Two-internship model for greater hands-on experience
  • Service-learning opportunities with on-campus and local sporting bodies
  • Opportunities to work with NAIA Athletics staff on class projects
  • $1.3 million state-of-the-art Center for Human Performance
  • Plus One program; earn an MBA or Master of Organizational Leadership (MAOL) with one additional year of study, saving time and money

BUS206 - Entrepreneurship - 3

A straightforward, fundamental approach to managing a small firm. Students will organize, interpret data and show the proper procedures in planning, operating, directing, and evaluating a new small business.

BUS231 - Risk Management and Insurance - 3

This course is an introductory study of handling personal and business risk through various basic risk management strategies. Student will be expected to understand terms and definitions related to the fundamentals concepts of social, private and public insurance programs. The course will be divided into four parts: general overview of risk management and insurance; Life and Health Insurance; Homeowners and Auto Insurance; and Government Regulation.

BUS321 - Principles of Marketing - 3

An application of concepts from the field of marketing of consumer demand in relation to marketing procedures, functions, methods, policies, including issues of marketers from a marketing perspective.

BUS351 - Principles of Management - 3

An investigation of management concepts with an emphasis on the four basic managerial functions of planning, organizing, leading, and controlling, including the application of decision making, group dynamics, communication, and the business environment.

MIS125 - Productivity Tools - 3

Students will learn basic skills involving the applications of word processing, database, spreadsheet, presentations, and e-mail using the Office 2013 suite. Students will be exposed to employment considerations and new administrative features. Several of the specific components will include: Word, Excel, PowerPoint, Access, and Outlook.

MIS325 - Website Development - 3

This course is designed to instruct the student in the proper design and analysis of website development. Students will learn the basics of HTML, CSS, website portals, content management systems, web hosting and domain name construction. A final project will require the student to maintain a website, host and domain name.

PED205 - Introduction to Anatomy/Physiology - 3

An overview of the human body and how it functions. Emphasis will be placed on skeletal, muscular, cardiovascular, pulmonary, endocrine and digestive systems.

PED220 - Social Science in Sport - 3

An analysis of the significance of physical activity in society and culture. Motivation and self-concept as applied to play, game, sport, and athletics are examined.

PED322 - Physiology of Exercise - 3

This course is designed to study the responses and adaptations of the functions of the human body during muscular exercises. Material is pertinent to teaching, coaching, and individuals interested in exercise.

PSY401 - Sports Psychology - 3

An introduction to the theoretical concepts and current research in the psychology of sport and exercise.

SMG100 - Introduction to Sports Management - 3

This course is an introduction to the field of sport management. Career options and managerial content will be reviewed. Foundation studies of sport, including history, philosophy, and professional skills will be discussed.

SMG180 - Portfolio Development - 1

An introduction to the William Woods University Electronic Portfolio process that is required for all Sport Management students.

SMG310 - Sports Law - 3

This course is an exploration of the current relationship of the law to organized secondary schools and collegiate sports. It provides professionals in athletics with basic knowledge of a wide range of legal principles that relate to the performance of their duties. A major focus of this course is a review of judicial opinions on legal issues that have frequently arisen in cases involving organized athletics.

SMG321 - Sports Marketing - 3

This course is designed to provide students with a broad and contemporary overview of the sport marketing field. This course will compare and contrast the field of sport and entertainment marketing with the practices and applications of mainstream marketing. It will also provide students with three basic components of sport marketing (a) the use of sports as a marketing tool for other products; (b) the marketing of sports products; and (c) the emerging considerations relevant for both marketing through and the marketing of sports.

SMG390 - Internship in Sports Management - 3

The Exercise Science/Sport Management Internship is designed to offer students the opportunity to learn more about various professions associated with an Exercise major and the individuals who make up those professions. Internships offered should provide real-life experiences that compliment that which is taught in the classroom. Personal and professional growth is fostered through the proper balance of guiidance and independence and the acceptance of responsibility.

SMG406 - Management of Athletics - 3

A study in the development and promotion of educationally sound programs.

SMG412 - Economic and Financial Management of Sport - 3

This course is designed to provide students with an introduction to financial analysis and revenue generation techniques essential for organizational effectiveness. It will also provide students with a comprehensive synopsis of the application of economic and financial management used in the sport organization decision making context.

Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.

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