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Bachelor of Science (BS) in Communication

Communicate in a connected world.

There is a great need for great communicators in every corner of the world. Every industry. Every sector. No matter your passion, the ability to communicate effectively and powerfully can enable you to contribute and make an impact.

At William Woods University, communication majors find their niche in one of four concentrations: Digital Production, Leadership, Media Journalism, Sports Communications and Public Relations. Graduates have gone to pursue careers in broadcast, corporate communications, organizational promotions, and management. They are employed at television networks, non-profit organizations, professional sports teams, advertising agencies, and the list goes on.

Special opportunities

  • Join our team at the campus radio station, 94.9 FM The Pulse, where students can be live DJs, produce content, play music, and assist in managing the different aspects of the station
  • Get involved in a variety of student organizations on campus, including the Forensic (Speech and Debate) Team, Reel Fanatics Film Club, Served up Crispy Improvisation Team, and Lambda Pi Eta Communication Honor Society
  • Write, produce, direct, act, and more in your own film. Then watch it at our annual film festival in the Fulton movie theatre
  • Use our alumni network and various connections to gain real-world internship experience

Our Communications degree at Work

Pursue an exciting career as a/an:

  • Radio news director, radio talk show host, disc jockey
  • Editor, journalist, publisher, proofreader
  • Television reporter, producer, news anchor, media editor, digital content producer, broadcasting production supervisor
  • Copywriter, advertising executive, public relations coordinator
  • Publicist
  • News Anchor
  • Media Editor
  • Digital Content Producer
  • Media Buyer
  • Production Assistant
  • Special Effects Artist
  • Colorist
  • Director, cinematographer
  • Lighting Supervisor
  • Sports Marketer or publicist
  • Company Spokesperson
  • Community Outreach Director
  • Lobbyist
  • Political Analyst
  • Social Media Manager
  • Communication Trainer
  • Quality Inspector
  • Activities Director
  • Human Resources Manager
  • And more

Students majoring in communication have many opportunities to pursue Master's degrees in Communication, Organizational Communication, Rhetoric & Critical/Cultural Studies, Mass (Media) Communication, Film Studies, and Leadership Communication, among others.

Recent Employers

Our students are highly sought after by distinguished employers across the country, including:

Communications Employer Logos

Other employers of our recent alumni include:

  • Fairmont Grand Del Mar Resort
  • WSMV Channel 4
  • KRCG TV Channel 13
  • Zimmer Radio Group
  • Clear Vision Development Group
  • CN Video Production
  • Focus Pointe Global
  • True Media Advertising
  • The Callaway Bank
  • Y107 FM
  • Studio City KC

Alumni Perspectives

Graduating from William Woods University with a degree in communications, I was excited and confident that I was prepared to enter the workforce. From the classroom to my sorority, I left WWU having had the experience of a lifetime. The internships, hands-on class projects and a flourishing campus community at WWU, encompassed with a liberal arts base, helped me develop the skills I use every day in my job and personal life.

— Emily Hall, communication graduate, legislative manager for the Oklahoma State Medical Association (OSMA)

My job would not be possible without the education I received at The Woods. Through one-on-one teaching and small classes, I was able to develop in-depth skills, work methods and relationships that I incorporated into my internship, then as an employee with a St. Louis production company and, later, into starting and running my own business.

— Stephen Boulware, communication graduate, field producer/videographer for REC, which films big game hunts all over the world


The Bachelor of Science in Communication degree at William Woods University consists of 122 distinct credit hours for graduation—including 18 core major credits, 12 required electives, and a 21-hour concentration in Digital Filmmaking, Leadership, Media Journalism or Public Relations.

Courses you may take

COM 101 - Intro To Speech Communication -C - 3.00

Designed to introduce the student to the area of oral communication with exercise covering the various phases.

COM 110 - Beginning Media Writing - 3.00

An introduction to news writing with emphasis on style and content for print and electronic media.

COM 150 - Survey of Production Techniques - 3.00

Introduction to the functions, theories, materials and techniques of writing, performing and production for radio and television. Students write, perform and produce a variety of long and short form projects for radio and television.

COM 190 - Introduction to Mass Media - 3.00

An introductory course designed to familiarize the student with the field of mass communication, its influence, and universality. The course offers a survey of the print and electronic mass media and its impact on society.

COM 231 - Commercial Video Production - 3.00

Students will gain an intermediate level of understanding in contemporary film and video production techniques and styles while creating content suited for advertising, marketing, and production house content.

COM 270 - Persuasion -T - 3.00

This class introduces students to theoretical and practical approaches to the study of persuasion. Students will learn how persuasion impacts their day-to-day life and how to become more attentive to the role persuasion plays in society. The course is focused on understanding persuasion as a rhetorical strategy for communicating messages through various mediums—verbal, digital, spoken, nonverbal, and visual. Specifically, students will learn about how persuasion is instrumental in communicating messages through a variety of mediums within political campaigns, advertising, activism, sports, health campaigns, and religion.

COM 320 - Communication Theory - 3.00

This course examines communication theory on all levels. Students will gain an understanding of theory and how theorectical developments can be used in their academic and personal lives.

COM 330 - Communication Law - 3.00

This course examines the legal background of the mass media. It is focused around media law as it pertains to the First Amendment, such as libel and privacy law in the digital age. Additionally, students will learn about a variety of Supreme Court cases in mass media obscenity law, telecommunications, libel, and privacy, among other topics. Students will study a number of mass media law case studies and engage in interactive discussion about how the law is applied in the case studies. Finally, students can expect to learn about the ethical, social, and political implications mass media law has on American democracy.

COM 337 - Interactive Web Communication - 3.00

This course is an introduction to interactive social media: blogs, microblogs, networks, bookmarking, Wikis, and Web2.0/3.0. The students will get hands on experience and will research media usage, integration, traditional and contemporary marketing/PR campaigns with social media, and cultural assessments of social media. At the end of the course, the students will have knowledge of the most popular used forms of social media, a review of the “cutting edge” of social media, and a vision for keeping up with the evolving phenomenon

COM 499 - Senior Seminar - 3.00

This senior-level capstone course focuses on all aspects of professional journalism. Students will be assigned a variety of projects similar to those assigned in professional media outlets. In addition, studenst will prepare for the job market by perfecting portfolios, tapes, and other application materials. Prerequisite:COM330


Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.

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