Job Title: Marketing Content Strategist (hybrid work options)
Department: Marketing & University Relations
Reports To: Director of Marketing
Job Type: This is a full time, exempt position.
General Description:
William Woods University seeks a content strategist to join its Marketing team.
You’ll join an experienced marcom team in a fast-growing private university in Fulton, Missouri. We’re helping The Woods break records in enrollment and your work will have direct institutional impact. If you’re creative, love to tell good stories with a purpose, and are looking to join a team that works as a collaborative unit, we want to hear from you!
A little about our team: We’re a highly collaborative team that values efficiency and quality. On a typical day, we’re brainstorming with each other, responding to leadership requests, and are delivering quality content on deadline. We love to work as a team, don’t shy away from crazy ideas, and share our challenges and successes. We decide who does what based on the professional and personal strengths of each team member, their interests and our team’s key priorities, and we re-evaluate this regularly. If there’s a way to work smarter, we want to find it and use it – we’ll expect you to bring your ideas to help us be more effective and successful in every way.
Essential Duties and Responsibilities:
· Content planning: Manage annual content calendar, find story ideas, plan multimedia stories that can be repackaged for multiple channels and audiences.
· Editorial management: Review and clarify story pitches, manage workflow, assign tasks to staff and student employees, ensure timely completion and communicate proactively with sources and stakeholders.
· Writing and editing: Interview sources and create content for a variety of communication channels, including newsletters, websites, social media and print publications. Edit content written by other team members.
· Multi-media content creation: Effectively create and publish photos and videos to effectively use in digital and print marketing content for the website, social media, admissions materials, and direct emails
· Analytics and reporting: Analyze data and report on the impact and effectiveness of communication and marketing efforts.
· Leadership: Provide input and recommendations to director. Act as a resource for colleagues. May supervise student employees.
· Other related duties and job development.
Position Requirements:
Minimum Qualifications
A bachelor’s degree or an equivalent combination of education and at least 2 years’ experience from which comparable knowledge and skills can be acquired is necessary.
Preferred Qualifications
Journalism, content management or content marketing experience.
Graphic design experience.
Knowledge of brand management.
Expertise in higher education.
Work Schedule:
This is an exempt position requiring 40 hours per week, year-round position with evening and weekend duties as necessary.
William Woods University is an independent institution chartered by the State of Missouri with main campus facilities in Fulton, MO. It has been operating continuously since 1870, taking its current form as a coeducational university with undergraduate and graduate programs in 1993.
Today, William Woods draws approximately 2,000 undergraduate and graduate students from 35 states and approximately 11 foreign countries. William Woods has been ranked as a Top 100 Midwest University by U.S. News and World Report, and has been recognized for the quality and affordability of its online degree programs.
With a full liberal arts curriculum, William Woods also offers a strong professional tradition, with nationally ranked programs in Equestrian Studies and American Sign Language. Its graduate education program figures strongly in the administration and leadership of Missouri's state school system.
William Woods University is governed by a self-perpetuating board of trustees, and remains committed to serving the public good by helping students link intellectual development with the responsibilities of citizenship and professional life.
William Woods University is an Equal Opportunity Employer
