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BMT450 Marketing Analysis and Research

This course is the process of investigating, assessing and drawing conclusions to construct viable pricing, promotion, and distribution strategies for goods and services. Students will demonstrate their abilities to react to change and use concepts to solve non-routine problems. This process will integrate the fundamental concepts in creative managerial decision-making in order to create exchanges that satisfy perceived individual and organizational objectives.

Credit Hours: 3

Academic Catalog 15-16