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COM 405 - Strategic Communication

This course will cover the techniques needed to create impactful corporate communication messaging for different types of audiences. We will cover current strategic communication theory and integrate it into topics including branding, corporate social responsibility, PR, crisis communication, campaigns, celebrity culture, event planning, ethics, and public opinion. Students can expect to gain skills to help them inform, persuade, motivate, and inspire audiences, clients, markets, and stakeholders about a range of topics within the field of strategic communication.

Credit Hours: 3.00

Course Fees: $0.00

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