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BUS 461 - Marketing Research

This course is an applied approach to the field of marketing research with practical applications. Students are expected to design a research project and analyze their qualitative and/or quantitative results. Student will formulate hypothesis and connect their statistical analysis using a formal research report format. Prerequisites: MAT 114 and BUS 321

Credit Hours: 3.00

Course Fees: $0.00

Academic Catalog 17-18