Admissions Menu

Course Details

HLT 570 - HC Marketing and Consumer Engagemnt

Students in this course apply principles, theories, and relevant contemporary concepts of health care marketing. They evaluate the effectiveness of health care marketing tools such as advertisement campaigns and social media, develop data collection tools for marketing research, and create a marketing plan for a health care organization. Students will apply best practices of marketing and promotion to engage healthcare consumers in managing their health affairs.

Prerequisite: HLT505, HLT519, HLT527 & HLT555

Credit Hours: 3.00

Course Fees: $0.00

Graduate Catalog

This is the UNOFFICIAL Academic Catalog. This site is dynamic, subject to change and therefore may not always represent the offerings and curriculum of the latest or current academic year.

To view the official catalog for a specific academic year, please see the Official Catalogs link.

For questions regarding the curriculum for a specific academic year please contact your Academic Advisor.