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BMT 570 - Healthcare Marketing

This course will provide the student with an understanding of how to market a healthcare facility or service. Students will be asked to choose a specific healthcare facility and create a comprehensive marketing plan for that company based on research of available media. The marketing plan will include content of the advertisements as well as a budget for various media selections.

Prerequisite: BMT 501

Credit Hours: 3.00

Course Fees: $0.00

Graduate Catalog 17-18