Executive Director, Jefferson City Convention and Visitors Bureau and Owner, Grandma's Cool & Zesty Salad Dressing
Class of 1999 - M.B.A.
Steve Picker of Jefferson City, Missouri. is an alumni of the WWU Evening MBA program. Steve is the executive director of the Jefferson City Convention and Visitors' Bureau. The purpose of the Jefferson City Convention and Visitors Bureau is to maximize the positive economic impact of visitor dollars to the community through effectively marketing the Jefferson City area as a desirable convention and tourism destination.
He is also the owner of Grandma's Cool & Zesty Salad Dressing. Steve's grandmother spent 23 years trying to re-create her mother's recipe. In 1957, she succeeded! From the 1960's on, Grandma wanted to market the dressing, but could not figure out how to make that happen.
Her grandson Steve was the answer to that question. Steve, having just completed the MBA program, applied his business acumen to get the dressing produced and on store shelves throughout central Missouri.
Steve says, "Grandma and I worked together to market her dressing until her passing in 2008. One of my favorite things Grandma always said was 'I had the recipe figured out but the one missing ingredient was my grandson.'"
Steve's grandma’s legacy will live on as her picture is on every bottle of Grandma’s Cool & Zesty Dressing.