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Sports Management Concentration

sports management degree.

Leadership skills for on and off the field.

It’s estimated that the combined revenue stream of gate receipts, media rights, sponsorship, and merchandise for professional, college, minor league, and individual sports properties will reach $67.7 billion by 2017. The estimated size of the entire global sports industry is $1.5 trillion.

Skilled professionals are needed to handle every aspect of the giant world of sports— from the management of players, teams, facilities, and events to the marketing and advertising of tickets, games, products, and all-stars.

Sports management majors at William Woods University get a 360-degree view of the entire industry, which gives them the versatility sport businesses seek in an employee. The B.S. in Exercise Science Sports Management concentration includes courses such as Sport Psychology, Marketing, Exercise Physiology, and Sports Law. Students work one-on-one with faculty members, academic advisors, alumni mentors, and industry leaders in valuable professional development opportunities, dynamic internships, and cross-campus student organizations and teams.

At William Woods University, you will be part of an athletic tradition that goes all the way back to the 1930s, when Helen Stephens, the "Fulton Flash," became a double medalist in the 1936 Olympics.

Alumni Perspectives

I thought I knew sports. That was until I started the sports management program. I now have a better appreciation for everyone in the sports field, as well as being much more knowledgeable myself.

— Bradley Prasuhn, B.S. in Sports Management and B.S. in Business Administration, ’09 and MBA in Entrepreneurial Leadership, ’11

Programs and facilities

In addition to a full academic program, we offer internships and training through our own NAIA athletic program through nearby institutions. On-campus training facilities include the Weider Fitness Center, named for honorary trustee and fitness entrepreneur Joe Weider; and the $1.3 million Center for Human Performance, which includes state-of-the-art equipment in exercise testing and rehabilitation.

Our Sports Management degree at work

Start an exciting career as a/an:

  • Athletic director
  • Event Manager/ Director
  • Marketing Manager
  • Business Operations
  • Sports Agent
  • Ticket Sales
  • Community Officer
  • External Relations
  • Facilities Manager
  • General Manager
  • League Commissioner
  • Sports Information

Employment opportunities

Students with a Sports Management concentration are employed in virtually every segment of the sport business:

  • Professional sports (NFL, NBA, MLB, MLS)
  • Media and communications operations (ESPN, Fox Sports, Comcast)
  • College athletic departments
  • High school athletic departments
  • Law firms
  • Sports marketing operations
  • Charitable and youth organizations (Little League, Shriners Challenge, YMCA)
  • Country clubs
  • Health and fitness businesses
  • And many others.


The Sports Management concentration includes a 37-credit hour exercise science core, as well as the 24-hour concentration — with coursework in sports law, sports marketing, management of athletics, economic and financial management, and more.

Courses you may take

BUS206 - Entrepreneurship - 3

A straightforward, fundamental approach to managing a small firm. Students will organize, interpret data and show the proper procedures in planning, operating, directing, and evaluating a new small business.

BUS231 - Risk Management and Insurance - 3

This course is an introductory study of handling personal and business risk through various basic risk management strategies. Student will be expected to understand terms and definitions related to the fundamentals concepts of social, private and public insurance programs. The course will be divided into four parts: general overview of risk management and insurance; Life and Health Insurance; Homeowners and Auto Insurance; and Government Regulation.

BUS321 - Principles of Marketing - 3

An application of concepts from the field of marketing of consumer demand in relation to marketing procedures, functions, methods, policies, including issues of marketers from a marketing perspective.

BUS351 - Principles of Management - 3

An investigation of management concepts with an emphasis on the four basic managerial functions of planning, organizing, leading, and controlling, including the application of decision making, group dynamics, communication, and the business environment.

MIS125 - Productivity Tools - 3

Students will learn basic skills involving the applications of word processing, database, spreadsheet, presentations, and e-mail using the Office 2013 suite. Students will be exposed to employment considerations and new administrative features. Several of the specific components will include: Word, Excel, PowerPoint, Access, and Outlook.

MIS325 - Website Development - 3

This course is designed to instruct the student in the proper design and analysis of website development. Students will learn the basics of HTML, CSS, website portals, content management systems, web hosting and domain name construction. A final project will require the student to maintain a website, host and domain name.

PED205 - Introduction to Anatomy/Physiology - 3

An overview of the human body and how it functions. Emphasis will be placed on skeletal, muscular, cardiovascular, pulmonary, endocrine and digestive systems.

PED220 - Social Science in Sport - 3

An analysis of the significance of physical activity in society and culture. Motivation and self-concept as applied to play, game, sport, and athletics are examined.

PED322 - Physiology of Exercise - 3

This course is designed to study the responses and adaptations of the functions of the human body during muscular exercises. Material is pertinent to teaching, coaching, and individuals interested in exercise.

PSY401 - Sports Psychology - 3

An introduction to the theoretical concepts and current research in the psychology of sport and exercise.

SMG100 - Introduction to Sports Management - 3

This course is an introduction to the field of sport management. Career options and managerial content will be reviewed. Foundation studies of sport, including history, philosophy, and professional skills will be discussed.

SMG180 - Portfolio Development - 1

An introduction to the William Woods University Electronic Portfolio process that is required for all Sport Management students.

SMG310 - Sports Law - 3

This course is an exploration of the current relationship of the law to organized secondary schools and collegiate sports. It provides professionals in athletics with basic knowledge of a wide range of legal principles that relate to the performance of their duties. A major focus of this course is a review of judicial opinions on legal issues that have frequently arisen in cases involving organized athletics.

SMG321 - Sports Marketing - 3

This course is designed to provide students with a broad and contemporary overview of the sport marketing field. This course will compare and contrast the field of sport and entertainment marketing with the practices and applications of mainstream marketing. It will also provide students with three basic components of sport marketing (a) the use of sports as a marketing tool for other products; (b) the marketing of sports products; and (c) the emerging considerations relevant for both marketing through and the marketing of sports.

SMG390 - Internship in Sports Management - 3

The Exercise Science/Sport Management Internship is designed to offer students the opportunity to learn more about various professions associated with an Exercise major and the individuals who make up those professions. Internships offered should provide real-life experiences that compliment that which is taught in the classroom. Personal and professional growth is fostered through the proper balance of guiidance and independence and the acceptance of responsibility.

SMG406 - Management of Athletics - 3

A study in the development and promotion of educationally sound programs.

SMG412 - Economic and Financial Management of Sport - 3

This course is designed to provide students with an introduction to financial analysis and revenue generation techniques essential for organizational effectiveness. It will also provide students with a comprehensive synopsis of the application of economic and financial management used in the sport organization decision making context.


Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.

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