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Sport Management Concentration

sports management degree.

Leadership skills for on and off the field.

The global sports market (events, apparel, equipment, footwear, sport and fitness facilities, training, etc.) has value of over $600 billion in 2022. (Businesswire report).

Skilled professionals are needed to handle every aspect of the giant world of sports— from the management of players, teams, facilities, and events to the marketing and advertising of tickets, games, products, and brands.

Sport management majors at William Woods University get a 360-degree view of the entire industry, which gives them the versatility sport businesses seek in an employee. The B.S. in Exercise Science Sport Management concentration includes courses such as Sport Psychology, Sports Marketing, Social Science in Sport, Management of Athletics and Sports Law, plus two internships. Students work one-on-one with faculty members, academic advisors, alumni mentors, and industry leaders in valuable professional development opportunities and cross-campus student organizations and teams.

At William Woods University, you will be part of an athletic tradition that goes all the way back to the 1930s, when Helen Stephens, the "Fulton Flash," became a double medalist in the 1936 Olympics.

Alumni Perspectives

I thought I knew sports. That was until I started the sports management program. I now have a better appreciation for everyone in the sports field, as well as being much more knowledgeable myself.

— Bradley Prasuhn, B.S. in Sport Management and B.S. in Business Administration, ’09 and MBA in Entrepreneurial Leadership, ’11

Our Sport Management degree at work

Employment opportunities

Students with a  Sport Management concentration are employed in virtually every segment of the sport business:

  • Professional sports (NFL, NBA, MLB, MLS)
  • Media and communications operations (ESPN, Fox Sports, Comcast)
  • College athletic departments
  • Sport agency firms
  • Sports marketing operations
  • Coaching at various levels
  • Charitable and youth organizations (YMCA, Special Olympics)
  • Golf and tennis clubs
  • Health and fitness businesses
  • Athletic director
  • Event Manager/ Director
  • Marketing Manager
  • Business Operations
  • Sports Agent
  • Ticket Sales
  • Community Officer
  • External Relations
  • Facilities Manager
  • General Manager
  • League Commissioner
  • Sports Information
  • And many others.

Programs and facilities

In addition to a full academic program, we offer internships and training through our own NAIA athletic programs, as well as relationships with nearby institutions that include the Callaway YMCA, Fulton Recreation Center, Special Olympics and NCAA DIII Westminster College. On-campus learning facilities include the Center for Human Performance and attached Anderson Arena. 


The Sport Management concentration includes a 31-credit hour exercise science core, as well as the 30-credit hour concentration — with coursework in sports law, sports marketing, management of athletics, economic and financial management, and more.


Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.

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