It’s estimated that the combined revenue stream of gate receipts, media rights, sponsorship, and merchandise for professional, college, minor league, and individual sports properties will reach $67.7 billion by 2017. The estimated size of the entire global sports industry is $1.5 trillion.
Skilled professionals are needed to handle every aspect of the giant world of sports— from the management of players, teams, facilities, and events to the marketing and advertising of tickets, games, products, and all-stars.
Sport management majors at William Woods University get a 360-degree view of the entire industry, which gives them the versatility sport businesses seek in an employee. The B.S. in Exercise Science Sport Management concentration includes courses such as Sport Psychology, Marketing, Exercise Physiology, and Sports Law. Students work one-on-one with faculty members, academic advisors, alumni mentors, and industry leaders in valuable professional development opportunities, dynamic internships, and cross-campus student organizations and teams.
At William Woods University, you will be part of an athletic tradition that goes all the way back to the 1930s, when Helen Stephens, the "Fulton Flash," became a double medalist in the 1936 Olympics.
I thought I knew sports. That was until I started the sport management program. I now have a better appreciation for everyone in the sports field, as well as being much more knowledgeable myself.
— Bradley Prasuhn, B.S. in Sport Management and B.S. in Business Administration, ’09 and MBA in Entrepreneurial Leadership, ’11
Programs and facilities
In addition to a full academic program, we offer internships and training through our own NAIA athletic program through nearby institutions. On-campus training facilities include the Weider Fitness Center, named for honorary trustee and fitness entrepreneur Joe Weider; and the $1.3 million Center for Human Performance, which includes state-of-the-art equipment in exercise testing and rehabilitation.
Our Sport Management degree at work
Start an exciting career as a/an:
Event Manager/ Director
Students with a Sport Management concentration are employed in virtually every segment of the sport business:
Professional sports (NFL, NBA, MLB, MLS)
Media and communications operations (ESPN, Fox Sports, Comcast)
College athletic departments
High school athletic departments
Sport marketing operations
Charitable and youth organizations (Little League, Shriners Challenge, YMCA)
Health and fitness businesses
And many others.
The sport management concentration includes a 37-credit hour exercise science core, as well as the 24-hour concentration — with coursework in sports law, sports marketing, management of athletics, economic and financial management, and more.
Courses you may take
A straightforward, fundamental approach to managing a small firm. Students will organize, interpret data and show the proper procedures in planning, operating, directing, and evaluating a new small business.
Risk Management and Insurance
This course is an introductory study of handling personal and business risk through various basic risk management strategies. Student will be expected to understand terms and definitions related to the fundamentals concepts of social, private and public insurance programs. The course will be divided into four parts: general overview of risk management and insurance; Life and Health Insurance; Homeowners and Auto Insurance; and Government Regulation.
Principles of Marketing
An application of concepts from the field of marketing of consumer demand in relation to marketing procedures, functions, methods, policies, including issues of marketers from a marketing perspective.
Principles of Management
An investigation of management concepts with an emphasis on the four basic managerial functions of planning, organizing, leading, and controlling, including the application of decision making, group dynamics, communication, and the business environment.
Students will learn basic skills involving the applications of word processing, database, spreadsheet, presentations, and e-mail using the Office 2013 suite. Students will be exposed to employment considerations and new administrative features. Several of the specific components will include: Word, Excel, PowerPoint, Access, and Outlook.
This course is designed to instruct the student in the proper design and analysis of website development. Students will learn the basics of HTML, CSS, website portals, content management systems, web hosting and domain name construction. A final project will require the student to maintain a website, host and domain name.
Introduction to Anatomy/Physiology
An overview of the human body and how it functions. Emphasis will be placed on skeletal, muscular, cardiovascular, pulmonary, endocrine and digestive systems.
Social Science in Sport
An analysis of the significance of physical activity in society and culture. Motivation and self-concept as applied to play, game, sport, and athletics are examined.
Physiology of Exercise
This course is designed to study the responses and adaptations of the functions of the human body during muscular exercises. Material is pertinent to teaching, coaching, and individuals interested in exercise.
An introduction to the theoretical concepts and current research in the psychology of sport and exercise.
Introduction to Sports Management
This course is an introduction to the field of sport management. Career options and managerial content will be reviewed. Foundation studies of sport, including history, philosophy, and professional skills will be discussed.
An introduction to the William Woods University Electronic Portfolio process that is required for all Sport Management students.
This course is an exploration of the current relationship of the law to organized secondary schools and collegiate sports. It provides professionals in athletics with basic knowledge of a wide range of legal principles that relate to the performance of their duties. A major focus of this course is a review of judicial opinions on legal issues that have frequently arisen in cases involving organized athletics.
This course is designed to provide students with a broad and contemporary overview of the sport marketing field. This course will compare and contrast the field of sport and entertainment marketing with the practices and applications of mainstream marketing. It will also provide students with three basic components of sport marketing (a) the use of sports as a marketing tool for other products; (b) the marketing of sports products; and (c) the emerging considerations relevant for both marketing through and the marketing of sports.
Internship in Sports Management
The Exercise Science/Sport Management Internship is designed to offer students the opportunity to learn more about various professions associated with an Exercise major and the individuals who make up those professions. Internships offered should provide real-life experiences that compliment that which is taught in the classroom. Personal and professional growth is fostered through the proper balance of guiidance and independence and the acceptance of responsibility.
Management of Athletics
A study in the development and promotion of educationally sound programs.
Economic and Financial Management of Sport
This course is designed to provide students with an introduction to financial analysis and revenue generation techniques essential for organizational effectiveness. It will also provide students with a comprehensive synopsis of the application of economic and financial management used in the sport organization decision making context.