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Sports Communications Concentration

Score Big with a Bachelor of Science in Communication - Sports Communication Concentration

Each year, professional and college sports in America generates an approximate $70 billion and counting. There has never been a better time to pursue a career in sports communications, whether it is writing sports public relations materials, covering sports as part of the broadcast or print media, or in any of the variety of additional careers in communications that support the sports industry. A degree in sports communications from William Woods University is the perfect place to start!

William Woods University’s Sports Communication Concentration at Work

The sports communication concentration, in the Bachelor of Communication program, prepares you for numerous career options. In this program, you will receive hands-on learning experiences preparing you to enter into the industry with the know-how to be an effective sports reporter, producer of sports commercials, digital commentary, short films, social media content, and sports public relations material.

You will also learn how to critique and evaluate sports media messages to understand their persuasive and ever-present influence in American and global culture.

Special opportunities

  • Learn about radio broadcasting at the campus radio station, 94.9 FM The Pulse
  • Write and produce podcasts in the podcast center
  • Develop your production skills in the video production lab and the broadcast lab


The Sports Communications concentration within the Communication major includes coursework in sports communications, sports media, documentary and experimental film production, feature writing and magazine, sports marketing and more.


Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.

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