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Sports Communications Concentration

Score Big with a Bachelor of Science in Communication - Sports Communication Concentration

Each year, professional and college sports in America generates an approximate $70 billion and counting. There has never been a better time to pursue a career in sports communications, whether it is writing sports public relations materials, covering sports as part of the broadcast or print media, or in any of the variety of additional careers in communications that support the sports industry. A degree in sports communications from William Woods University is the perfect place to start!

William Woods University’s Sports Communication Concentration at Work

The sports communication concentration, in the Bachelor of Communication program, prepares you for numerous career options. In this program, you will receive hands-on learning experiences preparing you to enter into the industry with the know-how to be an effective sports reporter, producer of sports commercials, digital commentary, short films, social media content, and sports public relations material.

You will also learn how to critique and evaluate sports media messages to understand their persuasive and ever-present influence in American and global culture.

Special opportunities

  • Learn about radio broadcasting at the campus radio station, 94.9 FM The Pulse
  • Write and produce podcasts in the podcast center
  • Develop your production skills in the video production lab and the broadcast lab

Meet Ryan Hickman ’17, Sports Communication

Ryan Hickman
When I started at the radio station I work at, Sports Radio 1450 back in Springfield, Illinois, we had to record all the shows we do. My boss came to me and said you have to use Adobe to do this, and asked if I was familiar with that. I was so excited to say that I was because that was the main program we used in all our classes at William Woods so I was extremely prepared. It was an easy transition for me, and I am really grateful for my time at William Woods and the experience it gave me.

Read Ryan's full story...


The Sports Communications concentration within the Communication major includes coursework in sports communications, sports media, documentary and experimental film production, feature writing and magazine, sports marketing and more.


Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.

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