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Online Master of Science in Business Analytics

Online Master of Science in Business Analytics

Advance your career by earning this sought-after degree

The Master of Science in Business Analytics curriculum combines data analytics with business concepts and impactful communications to help you become a successful analyst with excellent potential for professional growth. Whether your undergraduate degree is focused on business, accounting, finance, or technology, the MSBA from William Woods University will provide you with the tools to excel in the ever-growing field of business analytics.

Expand your career opportunities

Business analytics is currently one of the most sought-after careers in the United States.

The employment of management analysts is projected to grow 14% from 2020 to 2030, faster than the average for all occupations. According to the U.S. Bureau of Labor Statistics, the median pay for management analysts in the year 2020 was $87,660.0

Jobs in the business analytics field include

  • Data Analytics Manager
  • Data Scientist
  • Financial Analyst
  • Business Analyst
  • Market Research Analyst
  • Operations Research Analyst
  • Assurance Analyst
  • Database Administrator

The Woods Global Advantage


Your cost stays the same for the duration of your program.

  • Cost per credit hour: $500
  • Total program cost: $15,000
  • Can be completed in 15-18 months
  • Financial assistance is available

Convenience is Key

  • Choose from six start dates throughout the year.
  • Eight-week terms. One course per term recommended.
  • Shortened program length:  ten courses for a total of 30 credit hours.
  • The program is designed for you, the busy professional, built on a tradition of more than 150 years of academic excellence.

Earn More at Woods Global

  • Earn the Google Data Analytics Professional certificate which is integrated into the program.
  • Professional final project with real-world application.


"I envision data analytics, machine learning, and artificial intelligence will be the most in-demand skills by employers in the (very) near future. As data and technology disruptions are transforming businesses at an exponential rate, the need for workers well-versed in data analytics and related fields will rise significantly. Therefore, students should choose more skill-oriented degree programs to future-proof their careers. As I reflect on my own decisions as a student, earning an MS in Business Analytics degree was one of the best decisions I've ever made."


Dr. Miriam O'Callaghan,
Author, Dean of Research and Scholarship,
Program Manager for the MS in Business Analytics


Program Details

This STEM-designated program provides you with the skills to collect, process, and analyze data. Examples include:

  • Build statistical and machine learning models.
  • Conduct data mining.
  • Create data visualizations.
  • Use artificial intelligence to support decision-making.
  • Use essential analytics tools such as spreadsheets, Python, R, and Tableau.
  • Develop and present analytical reports in written, graphic, and oral forms.

Online Master of Science in Business Analytics Courses

This 30 credit-hour degree is comprised of 10 courses, three credit hours each..

SBA 550 Data Analytics for Business
Students will learn to use advanced statistical tools and analytics methods to synthesize, analyze, and visualize data covering different business scenarios and problems.

SBA 555 Business Intelligence
This course will present the students with detailed knowledge of the collection, analysis, and presentation of data to solve business problems. With hands-on exercises and activities, they will learn to use several BI tools and technologies and their benefits for organizations of all sizes.

SBA 560 Statistical Analysis with R and Python
This course is designed to help students develop basic R and Python skills for data analysis, and students will explore the similarities and differences between these two languages.

SBA 565 Database Management
This course is an overview of relational and non-relational database management systems (DBMS) along with techniques for the storage, manipulation, and security of data.

SBA 570 Artificial Intelligence in Decision-Making
One of the most promising applications of artificial intelligence is in organizational and business decision-making. This course introduces the emerging field of decision intelligence – using AI technologies to make optimal decisions efficiently.

SBA 575 Data Visualization
Data is important for every business, and visualization of data helps us to understand the data better. In this class, the students will learn the basics of data visualization principles and techniques, and identify problems; gathering data, they will use different visualization techniques to interpret the findings and solve problems.

SBA 580 Big Data Analytics Big
Data Analytics is one of the fastest-growing areas today. In this class, the students will be exposed to big data concepts, tools, and techniques. Analyzing big data sets will provide solutions to businesse.

SBA 585 Machine Learning and Predictive Analytics
Students will learn to apply supervised and unsupervised learning algorithms using Python language. The emphasis will be on predictive modeling using regression, classification, and clustering techniques.

SBA 590 Information Security
This course will examine the types of information that are collected by organizations and individuals and the risks associated with storing sensitive and confidential data, as well as introduce compliance and legal considerations within different contexts to inform the security controls that should be adopted to secure critical assets.

SBA 595 Business Analytics Capstone
Students will have the opportunity to use knowledge and skills gained through various courses in this program and build projects that solve real-world business problems. Each student will complete a practicum, a field research assignment required for graduation.

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