Style Guide Introduction


This publication provides guidelines for addressing identity standard issues that are likely to be encountered while producing publications for William Woods University. This style guide supersedes all previous versions. These guidelines are for general use. Scientific or technical publications may have their own requirements, and specific disciplines may be governed by their own style guides. Although individual styles naturally vary, using certain elements consistently will help us convey a positive and consistent image for the university.

The goal is for our publications to communicate effectively. To that end, identity marks have been designed to create legally protected visibility for the university’s name, services and activities, and to distinguish us from any other institution. The guidelines presented within this guide are based on the Associated Press Stylebook. Style rules commonly used at WWU are listed later in this style guide.

Comments or Questions

Please email any comments or questions to Crystal Aulbur at

Marketing and University Relations Staff

Crystal Aulbur

Director of Strategic Communications


Mary Ann Beahon

Director of University Relations


Laura Harcharick

Graphic Design Coordinator



Professional Image

Any document, handbook or other piece designed for mass consumption, either internal or external, should be proofread and approved by an appropriate member of the executive cabinet. Proofreading assistance is available from Marketing and University Relations, but if assistance is required, advance notice is expected.