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2011-12 5
William Woods University’s student-run radio
station, KWWU 94.9 the Pulse, recently began
live streaming online. Anyone, anywhere in the
world with an Internet connection, can now
listen to the radio station by going to its
website: ThePulse.WilliamWoods.edu.
Radio classes have doubled in size, and listenership is
up. In addition, the station can be found on WWU’s new
smartphone app, allowing listeners to connect to the
radio station through their iPhone, iPad, iPod Touch,
or Android device.
According to
Tony Weed
of
Kansas City, programming
manager and graduate assistant
to the arts division, the Pulse
strives to become a competitive
force in the broadcast area.
“We want to become more than
a college station, and we are well
on our way to reaching this goal.”
The Federal Communications
Commission awarded a license to
William Woods University in 2001
for the construction and
operation of a low-power,
on-campus FM radio station
with an effective radiated power
of 23 to 47 watts. It was expected
that the signal would be available
within a three- to five-mile radius
of the 90-foot tower that was
constructed on campus. The station
went on the air Aug. 25, 2003.
Funding for the station came
from the William T. Kemper
Foundation, in conjunction with
the university. The Kemper Foundation also provided
major funding for the Gladys Woods Kemper Center for the
Arts, which opened in 1999 and houses the radio station.
Left: Tony Weed, KWWU programming manager and
graduate assistant to the arts division, works in the
radio station’s studio.
Built to be an academic component offered by the arts
division, the station supports the instructional programs
in communication, which include broadcast journalism.
The radio station allowed WWU to enhance its
curriculum and provide on-air experience and other
opportunities for interested students.
94.9 The Pulse is the only station in the mid-Missouri
listening area that plays alternative rock from the late
'80s to new music. Students work in every aspect of
radio, from hosting live radio shows, producing
segments, promotions and advertisements, and
selling underwriting opportunities.
Shows include a variety of topics, which are ultimately
up to the students. One segment, called “Anywhere but
Fulton,” discusses various locations around the world.
Jason Knowles, WWU broadcasting and digital
filmmaking instructor and the head radio station
manager, said format shows are just the beginning.
Weed explained that they plan to revive the annual DJ
marathon to raise funds for the station, with students
hosting live shows and maintaining a presence in the
studio for 24 hours. They will also have other activities
across campus in which listeners can participate.
“This will definitely give us and the rest of the university
more exposure and publicity,” Knowles said.
“We encourage anyone who has interest in the station to
become part of the production process,” Weed said. “We
work with many other departments around campus. Most
recently, we’ve worked with marketing and advertising
students to make various radio advertisements. We have
even broadcasted a small radio play.”
Knowles added, “While the main focus of the radio
broadcasting course is on students developing their
own on-air voice and talent, we do occasionally like
to deviate into radio theatre.”
Weed encourages feedback from listeners.
Contact him at (573) 592-1650 or
Anthony.Weed@WilliamWoods.edu or the station
at 949ThePulse@WilliamWoods.edu. Listeners can
also become fans of the station’s Facebook page.