To ensure that all student-athletes meet university criteria and perform at a high level in the classroom resulting in graduation from this institution and future professional success.

To provide a competitive schedule of intercollegiate competition designed to enable student-athletes to reach their athletic potential resulting in consistent, outstanding achievement.

To encourage the development of emotional control; to foster good sportsmanship, school spirit, and loyalty.

To develop character, commitment, and discipline in every team and every student-athlete who represents William Woods University.

To provide an opportunity for students, faculty, and staff to witness and enjoy quality athletic competition.

To be a leader in the development and maintenance of 'Owl Pride' throughout the University.