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Bachelor of Science (BS) in Sport Management

sports management degree.

Leadership skills for on and off the field.

It’s estimated that the combined revenue stream of gate receipts, media rights, sponsorship, and merchandise for professional, college, minor league, and individual sports properties will reach $67.7 billion by 2017. The estimated size of the entire global sports industry is $1.5 trillion.

Skilled professionals are needed to handle every aspect of the giant world of sports— from the management of players, teams, facilities, and events to the marketing and advertising of tickets, games, products, and all-stars.

Sport management majors at William Woods University get a 360-degree view of the entire industry, which gives them the versatility sport businesses seek in an employee. The B.S. in Sport Management courses, including Sport Psychology, Marketing, Exercise Physiology, and Law. Students work one-on-one with faculty members, academic advisors, alumni mentors, and industry leaders in valuable professional development opportunities, dynamic internships, and cross-campus student organizations and teams.

At William Woods University, you will be part of an athletic tradition that goes all the way back to the 1930s, when Helen Stephens, the "Fulton Flash," became a double medalist in the 1936 Olympics.

Programs and facilities

In addition to a full academic program, we offer internships and training through our own NAIA athletic program through nearby institutions. On-campus training facilities include the Weider Fitness Center, named for honorary trustee and fitness entrepreneur Joe Weider; and the $1.3 million Center for Human Performance, which includes state-of-the-art equipment in exercise testing and rehabilitation.

Career opportunities

Pursue an exciting career as a/an:

  • Athletic director
  • Event Manager/ Director
  • Marketing Manager
  • Business Operations
  • Sports Agent
  • Ticket Sales
  • Community Officer
  • External Relations
  • Facilities Manager
  • General Manager
  • League Commissioner
  • Sports Information

Employment opportunities

Students with a bachelors in Sport Management are employed in virtually every segment of the sport business:

  • Professional sports (NFL, NBA, MLB, MLS)
  • Media and communications operations (ESPN, Fox Sports, Comcast)
  • College athletic departments
  • High school athletic departments
  • Law firms
  • Sport marketing operations
  • Charitable and youth organizations (Little League, Shriners Challenge, YMCA)
  • Country clubs
  • Health and fitness businesses
  • And many others.

Perspectives

I thought I knew sports. That was until I started the sport management program. I now have a better appreciation for everyone in the sports field, as well as being much more knowledgeable myself.

— Bradley Prasuhn, B.S. in Sport Management and B.S. in Business Administration, ’09 and MBA in Entrepreneurial Leadership, ’11

Requirements/Curriculum

The Bachelor of Science in Sport Management degree at William Woods University consists of 122 distinct credit hours for graduation—including 42 core major credits.

Courses you may take

BUS206

Entrepreneurship

3

BUS231

Risk Management and Insurance

3

BUS321

Principles of Marketing

3

BUS351

Principles of Management

3

MIS125

Productivity Tools

3

MIS325

Website Development

3

PED205

Introduction to Anatomy/Physiology

3

PED220

Social Science in Sport

3

PED322

Physiology of Exercise

3

PSY401

Sports Psychology

3

SMG100

Introduction to Sports Management

3

SMG180

Portfolio Development

1

SMG310

Sports Law

3

SMG321

Sports Marketing

3

SMG390

Internship in Sports Management

3

SMG406

Management of Athletics

3

SMG412

Economic and Financial Management of Sport

3

Curriculum

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